I’m currently a Group Creative Director at StrawberryFrog in NYC, leading the Northwell Health account - which was interesting during a pandemic. Before that I was a few blocks west at R/GA, where I led Ally Bank, Beam Suntory and Verizon, where our work earned the first major awards for the brand there. At 360i, I led Nespresso, Canon and Fisher-Price, where my work earned the agency extensive PR while attracting new business. And before that…well, who cares about that long ago. I don’t have a mantra; I just like making things that people will talk about, and will strategize, mentor, push, guilt and whatever else necessary to get this work out into the world.
As a creative lead, my strengths lie in collaborating with others to mine unique insights, leading teams to develop them into great ideas, and ensuring the work is exceptionally crafted. I’ve managed multi-disciplinary groups of all sizes on projects of all sizes with systematic precision. And I’m a huge advocate in mentoring through example.
I’m also a photographer, piano player and songwriter. Here’s a sample of a few of my tracks. If you want to get in touch, work together, or talk about New York City history for hours, shoot me an e-mail.
RECOGNITION
2021 – One Show Shortlist – Creative Use of Data: Storytelling – The Hope Tracker
2019 – Clios Bronze – Graphic Design: Digital/Mobile & Social Media Technique – Score the iPhone
2019 – D&AD Shortlist – Digital Design: Creative Use of Technology – Score the iPhone
2019 – One Show Merit – Design: Craft/Art Direction – Score the iPhone
2019 – One Show Merit – Digital Craft: Visual & Audio Craft/Music – Score the iPhone
2019 – One Show Merit – Mobile: Use of Tech/AR, VR, MR – Score the iPhone
2019 – One Show Merit – Mobile: Craft/Art Direction – Score the iPhone
2019 – One Show Merit – Social Media: Craft/Use of Visuals – Score the iPhone
2019 – One Show Merit – Social Media: Social Post/Real-time response – What You Missed
2019 – One Show Merit – Creative Use of Data: Targeting – What You Missed
2019 – One Show Shortlist – Social Media: Social Engagement/Community Building – What You Missed
2019 – One Show Shortlist – Direct: Digital & Online/Social Media & Viral Mktg – What You Missed
2019 – ADC Merit– Interactive: Craft in Online/Mobile/Art Direction – Score the iPhone
2019 – ADC Merit– Interactive: Craft in Online/Mobile/Sound Design – Score the iPhone
2019 – ADC Merit– Advertising: Direct/Digital – What You Missed
2019 – ADC Merit– Interactive: Social/Twitter – What You Missed
2019 – Webbys Shortlist – Advertising: Individual/Augmented Reality – Score the iPhone
2019 – Webbys Honoree – Social: Promotions & Contests – Score the iPhone
2019 – AICP Shortlist – Next: Augmented Reality – Score the iPhone
2019 – AICP Shortlist – Next: Digital Experiences – Score the iPhone
2018 – Cannes Lions Silver – Media: Use of Social Platforms – What You Missed
2018 – Cannes Lions Bronze – Mobile: Targeted Communication – What You Missed
2018 – Cannes Lions Bronze – Social and Influencer: Brand Storytelling – First Responders First
2018 – Cannes Lions Bronze – Social and Influencer: Consumer Services – First Responders First
2018 – Cannes Lions Shortlist – Social and Influencer: Real-Time Responses – What You Missed
2018 – Cannes Lions Shortlist – Social and Influencer: Partnerships – What You Missed
2018 – Clios Bronze – Social Media: Single Platform Campaign – What You Missed
2018 – ADDYS Silver – Reverse Parade
2017 – One Show Merit – Intellectual Property – Physical Product – Adaptoys
2017 – One Show Merit – Interactive: Innovation in Interactive: Gaming – Adaptoys
2017 – One Show Shortlist – Film: Online Films & Video: Short Form Single – Adaptoys
2017 – One Show Shortlist – Interactive: Innovation in Interactive: Ambient/Immersive – Adaptoys
2017 – One Show Shortlist – Public Relations: Events & Experiential – Adaptoys
2017 – Webbys Winner – People’s Choice: Film & Video Corporate Social Responsibility – Adaptoys
2016 – Cannes Lions Silver – Cyber: Social: Social Purpose – Adaptoys
2016 – Cannes Lions Silver – Cyber: Branded Tech: Digital Billboard – Photo Coach
2016 – Cannes Lions Bronze – Outdoor: Digital: Ambient Use of Digital Technology – Photo Coach
2016 – Cannes Lions Shortlist – Media: Use of Media: Use of Outdoor – Photo Coach
2016 – One Show Silver – Direct: Consumer: Digital: Data-Driven Personalization – Photo Coach
2016 – One Show Merit – Direct: Consumer: Ambient/Environmental – Photo Coach
2016 – Webbys Finalist – People’s Voice Awards: Best Use of Data-Driven Media – Photo Coach
2016 – Webbys Shortlist – Advertising & Media: Best Use of Data-Driven Media – Photo Coach
2016 – IAB Mixx Awards — Silver – Photo Coach
2016 – I&C Disruptor of the Year Campaign Magazine – Adaptoys
2016 – Isaac Award Gold ADWEEK – Adaptoys
Work featured in
TIME, The Huffington Post, People, USA Today, FOX News,
FORTUNE, Mashable, Creativity, Adweek, Contagious, Campaign