As one of the more expensive wireless carriers in America, Verizon needed to showcase why it’s worth a premium price. Our strategy was to focus on the network as the most important aspect in selecting a carrier, showcasing how it connects people to the things they love and need.

WHAT YOU MISSED
Evergreen Social
Approach: Tout Verizon’s network superiority by helping competitors’ customers when their networks fail.

FIRST RESPONDERS FIRST
Super Bowl
Approach: Highlight moments when the reliability of a network is critical.

CONNECTED BY PRIDE
Pride Month
Approach: Show the power of the network by using it to connect individuals across the country.

SCORE THE IPHONE
Product Launch
Approach: Position Verizon as the most innovative carrier by tapping into one of the largest uses of the network: music streaming.